What is GMB and Why You Should Use it?
If you have a business, you should have a Google My Business Account. It’s that simple. This idea is a great starting point for any business, including how to set-up you’re GMB, verify it, and work it.
GMB is a best directory that Google created that presents results on the branded search of your business.
Google is the world’s #1 search engine, and this isn’t by a small margin, less manpower and good demand. Google is also a little bit narcissistic. Google trusts and prefers its own platforms and tends to present those first in search results and uses a large amount of digital real estate on the homepage of search results to do so.
How Can I Improve my GMB Results?
01. Make sure all your information is correct and easy to understand.
02. Make sure there is not a duplicate listing and marketing for your business.
03. Proper GMB’s version of your Name, Address and Phone be the official version.
04. Upload lots of photos and videos for your business growth.
05. Garner positive reviews for your business listing.
06. Use the new post feature on GMB.
07. Check your listing regularly and solve their problem with positive respons.
Some important factor to growth your business
1. Verify your Google My Business Information:
The more Google knows about your business, the better it will be able to correctly display your business listing online. Make sure that your listing is complete and accurate, including
If you want to be found on Google Maps, you must first claim and verify your company on Google My Business (GMB). Before you can enter your details, you will first need to complete the verification process to identify if you are the appropriate person to enter the company’s information
Other ways to verify your GMB page include:
• Verifying your business by phone
• By email
The benefits of using GMB are astounding:
• Helps customers find your physical location
• Promotes authority
• Helps you appear in the Snack Pack Results
• Another communication channel
• Displays useful information
Contact information and website: Including your name, address, telephone number, and website so that Google can provide as much information as possible.
Business hours: Google Maps gives the information about business is open or closed and if it’s opening or closing soon. It’s helpful for customer to knowing the current status of particular business.
No duplicate pieces of information: Google will discredit businesses with multiple phone numbers or locations listed for one actual business, make sure all written information is accurate.
2. Correct GMB Categories:
The selection of GMB categories is the main important part of the Google local rank.
Some GMB categories may not provide a correct fit for some businesses, so ensure you select the right one. For instance, rather than select “Hospital,” if you specialize in a certain cuisine, focus in this niche instead.
Categories range from “Accountant” to “Accounting School;” from “Maharashtra restaurant” to “Authentic Japanese restaurant,” so there is no excuse to not selecting the right category for your business.
Therefore, your business, in turn, needs to focus on this shift in descriptive language too.
3. Properly Categorize Your Business
When you start your business first create a Google Maps listing, you have the option of adding a primary industry category to describe your business. Your primary category should be the main classification for your business (ex: realtor, restaurant), while the remaining five categories should incorporate local SEO keywords that act as additional descriptors (ex: Dallas realtor, Paradise Heights restaurant).
4. Demand on more reviews:
Remember that ranking is just the first step to attract a user to become a customer. Increase calls and clicks by making your business growth in comparison to your competitors.
If you want to rank well on Google Maps and increase your click-through rate, you should aim to acquire as many positive reviews on Google as possible.
Always reply to reviews, good and bad. Customers wish to be noticed and heard, and if you respond to them, people will see you as a business who takes care of their customers. Take all reviews seriously and satisfied customer.
While you won’t be able to impress everyone, if there is a consistent stream of customers saying something needs improvement, it may be worth looking into it. This can be an improvement in wait times, how your employees interact with customers or the improvement in food.
5. Don’t ignore Social Signals:
Social signals include likes, shares and other forms of engagement across various social media channels, such as Face book and Twitter. Social signals are reportedly influencing many companies’ rankings in Google Maps and the organic search results.
It will inform Google that people are routinely visiting your website, which could help you to rank higher and acquire more customers.
Increases your demand and exposure within your local area by running a social media advertisement, which should feature your company’s URL.
6. Searching for Local Business Citations:
A local business citation it’s helpful to provide Google with a record of your business name, address, phone number and URL. The search engine uses citations to validate a company’s location. So, the more relevant and authoritative the citation sources are, the better your Google Maps ranking might be.