Hi, I’m Aristotle From No More Excuses Digital Agency. Every business needs to know how to generate leads online on regular basis to keep a healthy outflow funnel to create a good enquiry rate for their business.
Before the internet, a business had to market and everything was done offline. Today, with the social platforms, search engines, and software for digital marketing are widely available it’s easier, more affordable and measurable to achieve results.
The question of Online vs Offline Leads.
This article may be about how to generate leads online, not that leads generated offline are any less valuable. There are many ways to generate high quality leads offline—so many, Shopfront, signage, newspapers, TV, radio and much more.
Keep in mind also that online and offline methods of generating leads can work well together, so an integrated and overlapping mix of strategies is important. Linking your website address to these traditional marketing methods will ensure you can capture information that you can retarget the user more easily and personally.
Online leads to consider
There are multiple numbers of ways to generate leads online. In this video, I will explain six methods that can be used by any business to get the job done.
Use a business websites blog to Get Leads
Business website blog section provide excellent opportunities to generate online leads. Place calls to action in the body of your articles, or on a sidebar, top bar, or footer. Calling your readers to action at a time when you are providing something of value to them makes them more likely to become leads. Because the user will understand you are the expert in this field and more likely to call or contact you. Blogs are great for brand building and to build trust.
Rather than creating a button that leads to a landing page with a form, you can also put short and simple forms right on the page, so that people can quickly submit their information and become your lead.
Creating high-quality content creates Leads The key to creating high-quality content an effective online lead generator is the quality of the subject. Provide your readers with a free and valuable resource that will engage them to provide their email address or some other form of contact information to gain access to the content.
Experiment with various forms of quality content and use analytics to see which types of offers garnered the most responses. They call this A/B Split testing then Distribute the most effective content and offers to your email marketing lists and across social media channels.
Generate Leads From Your Business Website
Your business website is used to let your visitors know about what you do and how they can obtain your products/services. With proper navigation and attractive, strategically placed calls to action, your website pages can become a huge source for online lead generation.
Keep in mind that most—if not all—of your other marketing activities eventually lead customers and prospects back to your website. This is the space on the world wide web where you control the message 100%.
Creating unique landing pages targeting specific demographics, and have additional calls to action on product pages and other strategic locations throughout your site. Increases the opportunity to have them take the next step and transaction with your business.
Email Marketing Lead Generation
Generating leads through email marketing has a relatively high conversion percentage compared to other methods. If you have permission to email, someone, that means they are already interested in some portion of the goods or services you provide. Now it is up to you to craft a call to action that will turn them into a lead that you can nurture and convert into a sale. The contact form can be embedded directly into the email or you can direct them to a specific landing page.
Online Advertising Leads
Paid advertising is another effective way to generate leads online. There is the fastest way to create instant leads.
This type of advertising comes in a few different forms.
Social Media Ads
Social media advertising platforms like Facebook, Instagram and Twitter allow you to target your ads on a granular level based on a number of demographics such as age, gender, income, interest in your product/service, zip code and more. Ads can be as inexpensive as $5, yet they can guarantee that they will reach a certain number of people for your campaign. To learn more about social media advertising, check out the following pages:
• Digital Marketing Agency
Search engines are another hot spot for online advertising. With paid search advertising campaigns, you can position your ads prominently in front of people while they are searching for your products and services and are in a buying mood. Organic ranking is also a great way to get leads online
Google Ads and Display advertising platforms (yahoo, bing, ninemsn)
Display ads are another form of pay per click advertising that can help to generate leads. These ads show up on web pages that targeted users are visiting and can be effectively retargeted at users who have visited your website already.
With the number of people online and the amount of time they spend there, online lead generation should be a core component of your marketing plan. Start implementing these strategies to get more of the right people to discover your business.
Search Engine Optimisation
This is the long-term strategy but also the traffic it creates is a fraction of the price of paid advertising. There is two types of SEO, On-Page – this is normal the URL link, Title and Description and the content will have links to guide the search engines on how to read and index your page. Make sure the topic is clear and you provide videos and images index with the keyword/topic you want to rank. We provide SEO services for our clients and most have been with us for years. Make sure you get a local guy to do your SEO because local knowledge of your ideal customer is paramount.
The second type of SEO is off page SEO, this is about link building. Let me explain this one easily, if people are referring your site it considered a link. Social media, articles on blogging sites, directories like Yellow pages etc. This builds a reputation and is a lot of hard work. Nothing good comes easy.
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