Most businesses have two major challenges: cash flow and very limited manpower. While the internet has created a low barrier to entry for businesses, enabling people to start companies with just an idea and a laptop. it’s also produced a world where new social media channels are popping up all the time. How does a business allocate their limited time and resources to the social media platforms that will be most beneficial? Why social media is good for business?
It requires some homework upfront, but that due diligence can save you hours in payroll costs and even eliminate unnecessary roles for your team if your focus is only on the platforms giving you a direct ROI.
From Snapchat to Instagram, here’s a look at how you can find the best social media platforms for your business.
60% of snapchat users in the U.S.A are under the age of 24 and with more than 100 million users watching and interacting 30 minutes of content every day, it’s a goldmine for businesses targeting millennials. Companies creating unique video content, releasing behind the scenes footage, new collections, or conducting interviews with prominent figures can capitalise on this free marketing opportunity and gain a loyal following. This platform is great for fashion and millennial target market
Australian women and men between the ages of 25 – 54 make up 32% and 29% of Facebook users, respectively. And only 9% of users are between the ages of 18 – 24. For companies whose target customer is under 24 years old, the most effective use of company time may be to forego Facebook altogether or to create a company page in order to to have a presence, provide important contact information, and use it strictly for their robust advertising platform, while not investing in any manpower to publish new posts regularly.
On the other hand, if your company targets a slightly older market, it could be very valuable since 44% of users check Facebook several times per day. Most leads on social media come from brand awareness and builds trust.. facebook marketing allows more detailed research for the user and it does bring a more serious business result.
With over 500 million users on the app and 59% of those users checking the app every single day, it’s no doubt that Instagram has great reach. However, with their latest algorithm change, users no longer view the content in chronological order and rather through an algorithm determined by Instagram, much like Facebook’s algorithm, that not many people understand. This change takes more control away from the companies posting content and makes it hard to determine how many people will be exposed to your posts. Not to mention, without any clickable links associated with each individual post, getting customers to your site from the app is a challenge.
Instagram marketing may best be used as a brand building tool if you have a decent following and post beautiful images or videos, but if you plan to use it as a marketing tool, you will need to devise a strategic plan to capitalise on the half a billion users.
For female-focused businesses, Pinterest is the way to go because of its significant reach among women; 42% of online women are Pinterest users. 34% of users are between the ages of 18 – 29 and 28% are between 30 – 49, which creates a wide demographic of women who can be reached on this platform.
If your products include fashion, art, home decor, food, or anything else that you can create beautiful images of, Pinterest should be your go-to destination to drive targeted traffic to your site. And with the Pinterest buy button, you can make it easier than ever to make a purchase with a click of a button.
Of course, staying on top of the ever-changing social media landscape is an immense task all on its own, but one worth investing the time in. If you are an early adapter of a new platform that becomes popular, you can be one of the first to gain a lot of followers easily. And often platforms like musical.ly pop up, an app that allows users to create 15 second music videos with their favourite songs, that just might be the perfect fit if your company is tied to the music industry.
Finding where your company fits on this spectrum and spending majority of time on the two or three platforms that will yield the best results is a far more advantageous option than trying to capitalise on all platforms and getting mediocre results. Finally you need a website that enables sharing of your content so get a Melbourne web design agency to give you an idea how to put this together.
Why social media is good for business?
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